September 14, 2016 – NEW YORK, NY – Women’s Health, the leading women’s wellness and lifestyle magazine published by Rodale Inc., today announced the winner of its first-ever “Ultimate Game Changer” reader contest with launch partner Isopure. Twenty-six-year-old reader Emily Núñez Cavness, a U.S. Army Officer and cofounder of socially responsible fashion brand, Sword & Plough, will appear on subscriber covers of the magazine’s October 2016 issue. Women’s Health subscribers will receive the customized cover, sponsored by Isopure, with the newsstand cover starring Karlie Kloss featured underneath. This marks the first time that a reader will appear on the cover of Women’s Health in its 11-year history.
Built as an extension of Women’s Health’s second-annual “Game Changers” editorial feature, which highlights celebrities, politicians and influencers who have broken boundaries for women around the world, this first-of-its-kind contest invited real women to nominate themselves and their friends for the coveted title of the “Ultimate Game Changer.” Hundreds of entries were narrowed down to 10 outstanding finalists, which were then voted on by readers at WHUltimateGameChangers.com. The contest’s top five finalists appear in the October feature story, along with movers and shakers including Misty Copeland, Savannah Guthrie, Hillary Clinton, and Olympian Ibtihaj Muhammad.
On naming Cavness as the first-ever reader “Ultimate Game Changer,” Women’s Health Editor-in-Chief Amy Keller Laird says, “Emily is a true representation of a woman who has defied stereotypes and bettered the lives of others through her hard work, passion and dedication. We hope that by sharing her story, we will inspire readers to take action and consider their potential to make a positive impact in their own communities.”
In addition to covering the October issue of Women’s Health, Cavness will also have the opportunity to appear in custom content for Isopure, makers of America’s finest quality protein products, including potential social videos and digital advertisements.
“We recognize how important it is to showcase that, every day, women like Emily Núñez Cavness are opening up new possibilities for one another in sports and fitness,” says Melanie Rienzi, Creative Director of Isopure. “Tapping into Women’s Health’s large audience of health conscious women, the Ultimate Game Changers platform gives Isopure the chance to share these stories of strength and perseverance, leveraging our brand to bring them to the forefront. The alignment between content and product is perfect synergy.”
Cavness, based in Denver, Colorado, hails from a military family and currently serves as a U.S. Army Captain in the 10th Special Forces Group. She also served in Kandahar, Afghanistan with the 4th Engineer Battalion. While making history as one of the first 100 women to try out for the infamously rigorous pre-Ranger School, she maintained an enthusiasm for her lifelong love of social entrepreneurship, fashion and design. Merging this passion with her military background, Cavness cofounded Sword & Plough, which transforms military surplus into stylish and functional bags made in the U.S. by veteran-owned or operated manufacturers. Since launching the company in April 2013, Sword & Plough has sold over 15,000 products and repurposed more than 35,000 pounds of surplus, donating 10% of earnings to veteran non-profit organizations annually.
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About Women’s Health: Women’s Health propels 32 million global consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013 and 2014; included on Adweek’s annual Hot List four times and most recently named Hottest Health/Fitness Magazine and Reader’s Choice in 2015; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. With 24 editions in 50 countries, the magazine continues to be the fastest growing women’s magazine in the world. Get more information at www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag), Facebook (Women’s Health Magazine), and Instagram (@WomensHealthMag).