New York, July 31, 2007 — Women’s Health (www.womenshealthmag.com), the women’s lifestyle magazine published by Rodale Inc., will raise its rate base to 1.1 million from its current 850,000 rate base, effective with the January/February 2008 issue, it was announced today by VP/Publisher Mary Murcko. The 29% increase marks the fourth increase for the title since its official launch in October 2005:
Issue ———— Rate Base — Percent Increase
Jan./Feb. 2006 — 400,000
Jul./Aug. 2006 — 600,000 —- 50%
Jan./Feb. 2007 — 750,000 —- 25%
Jul./Aug. 2007 — 850,000 —- 13%
Jan./Feb. 2008 — 1,100,000 — 29%
Strong consumer demand for the magazine is the driving force behind the increased rate base. The title will report to the Audit Bureau of Circulations a 52% increase in circulation during First Half 2007 over the same period last year.*
“Women are embracing the magazine for its straightforward, humorous, authoritative, and cutting-edge approach,” said Murcko. “It is the unique voice of Women’s Health — in every area we cover from health, fitness and beauty to sex, relationships and fashion — that has resonated with readers and led to our tremendous success.”
Year-to-date, ad pages through September total 455 for the title, up more than 49% over the same period last year. The Fashion and Beauty categories have proved particularly strong for Women’s Health, garnering nearly 50 new pages year-to-date, while the automotive category has posted a 57% increase in pages through September. Since January 2006, Women’s Health has published at its current 10 times per year frequency.
The magazine has added 92 new accounts to its diverse advertising base January through September 2007, among them: Volkswagen, Puma, Oakley, L’Oreal Bare Naturale, and Verizon Wireless.
* As filed with the Audit Bureau of Circulations, subject to audit.