Women’s Health Magazine to Increase Rate Base to 1.5 Million

Sixth Increase Since the October 2005 Launch of the Women’s Lifestyle Title

NEW YORK, August 11, 2009 – Women’s Health (www.WomensHealthMag.com), the women’s lifestyle magazine published by Rodale Inc., will raise its rate base to 1.5 million from its current 1.35 million-rate base, effective with the January/February 2010 issue, it was announced today by SVP/Publisher Jack Essig. The 11% increase marks the sixth increase for the title and a 275% jump since its official launch in October 2005:

Issue Rate Base Percent Increase
Jan./Feb. ’06 400,000  
Jul./Aug. ’06 600,000 50%
Jan./Feb. ’07 750,000 25%
Jul./Aug. ’07 850,000 13%
Jan./Feb. ’08 1,100,000 29%
Jan./Feb. ’09 1,350,000 23%
Jan./Feb. ’10 1,500,000 11%

Strong consumer demand for the magazine is the driving force behind the increased rate base. Year-to-date, Women’s Health has experienced a 30% increase in total paid circulation over the same period in 2008 (January-June 2009, Publisher’s Estimate).

“Women’s Health has editions covering 21 countries and reaching more than 11 million readers around the world,” said Essig. “Women everywhere are embracing the brand for its straightforward and unique approach to health, fitness, beauty, sex, relationships and fashion coverage, which has led to our tremendous success.”

About Women’s Health
Launched in October 2005 by Rodale Inc., Women’s Health is a fresh, smart and inspiring magazine brand for today’s active young women. The magazine, Web site – www.WomensHealthMag.com, books and digital products speak to every aspect of a woman’s life including health, fitness, nutrition, emotional well-being, relationships, beauty and style. Women’s Health ranked No. 2 on the 2008 Advertising Age A-List and No. 4 on Adweek’s annual Hot List of magazines in 2009. Both lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.

About Rodale Inc.
Rodale is a global multi-platform media company with a mission dedicated to the health and wellness of the individual, community and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth, Flat Belly Diet!, and Eat This, Not That! Rodale’s broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the web site at www.rodale.com.

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Contact: Allison Keane/212.808/1676/Allison.Keane@Rodale.com

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